Our Master’s Voice: Advertising

Jefferson Pooley, and James Rorty
mediastudies.press
2020-10-15

“I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, *Our Master’s Voice* presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley.

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Keywords

  • Advertising
  • Advertising
  • Communication studies
  • Media studies
  • Communication studies
  • Advertising & society

Our Master’s Voice: Advertising

Jefferson Pooley, and James Rorty

mediastudies.press

2020-10-15

CC BY-NC

“I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, *Our Master’s Voice* presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley.

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Included in Packages

Topics

  • Advertising
  • Advertising
  • Communication studies
  • Media studies
  • Communication studies
  • Advertising & society